“The hardest challenge for most marine conservation is actually getting onto the water.” Andy Ridley is CEO of Citizens of the Great Barrier Reef (known to friends as “Citizens”), a conservation organisation fighting for the future of this much-loved Australian icon. Through his work, a community has grown around the hope that life can return to the reef. It’s an immense task that requires action at a massive scale. But Citizens isn’t doing it alone – it has what it calls the reef cooperative.
Citizens works with a multitude of groups to make change, from tourism operators and rangers, to the traditional owners of sea country in and around the reef. One of these invaluable partners may come as a surprise to some: premium cat food brand Dine.