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International Business Times
International Business Times
Business
Callum Turner

Why Nonprofits Are Being Forced to Think Like Brands

Wendy Leatherberry
Wendy Leatherberry

Nonprofit organizations in the United States are navigating a funding environment that has changed faster than most were prepared for. The pressures are arriving from more than one direction at once. According to the National Council of Nonprofits, 73% of nonprofits surveyed report increased demand for their services. At the same time, 66% report concerns about their financial stability, and 30% say they have reduced staff size. The demand is rising while the capacity to meet it is falling.

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