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Fortune

Nino Paoli

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

NIke Elliott Hill Matt Friend China

(Credit: Emily Elconin—Bloomberg via Getty Images)

Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he expects a better fiscal year ahead, albeit one that begins with a tariff-fueled cost increase estimated at $1 billion.

Nike leadership braced investors for tariff-fueled cost increases and smaller margins during the sportswear company’s Q4 earnings call Thursday.

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