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Subhasree Kar

Why Morgan Stanley Is Betting That $1,100 Is in Store for AppLovin Stock

AppLovin Morgan Stanley APP

AppLovin Corporation (APP) has been viewed primarily as a fast-growing mobile gaming ad platform. But now, Morgan Stanley (MS) believes the company could be evolving into one of the most powerful artificial-intelligence (AI)-driven advertising engines in the market.

The Wall Street firm recently reiterated its bullish stance on AppLovin, maintaining an “Overweight” rating and a $720 price target while arguing that continued improvements in the company’s AI-powered ad conversion technology could eventually push the stock toward a staggering $1,100 bull-case valuation by 2030.

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