For decades, a chrome badge was all a car needed to identify itself. An arrow, a lion, a lightning bolt, or an oval could make a brand instantly recognizable. Today, though, more and more automakers are choosing to spell out their full names instead.
It’s not just a small styling detail or a simple graphic choice. Lettering is becoming a bigger part of the vehicle’s design, helping define the shape of the rear—and increasingly the front, too. It’s also becoming part of both traditional and digital brand communication.
