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Fortune
Fortune
Emma Burleigh

Why Michelle Obama’s stylist invested in an LVMH-backed AI styling platform: ‘It was a no-brainer’

Meredith Koop, stylist to Michelle Obama (Credit: Stuart Isett/Fortune)

AI is already changing the way people move through life: They have AI agents to assist with workflows, chatbots to hear out their life problems, and algorithms to curate their daily schedules. Now, advanced tech is taking on closets to help people choose their outfits for the day—and even professional fashion stylists are all-in on the business.

AI fashion stylist Alta first hit the scene in 2023 and has since attracted big-name investors. In June of this year, the business announced it had secured $11 million in a seed funding round led by Menlo Ventures and Aglaé Ventures. LVMH—representing 75 prestigious brands including Fendi, Givenchy, and Christian Dior—also invested in the brand, Alta’s founder, Jenny Wang, said at the Fortune Most Powerful Women Summit on Wednesday. 

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