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The Economic Times
The Economic Times
Blessy Reji

Why Meta’s Cred investment matters for WhatsApp Pay in India

Meta’s $900 million investment in Bengaluru-based Cred, along with the appointment of its founder Kunal Shah, as the global head of WhatsApp, marks one of the most significant intersections of Big Tech and Indian fintech in recent years.

The transaction values Cred at around $4.5 billion, higher than the $3.5 billion post its previous funding in 2025 but below its peak valuation of $6.4 billion in 2022. However, more than the valuation, the round gives firepower to Cred to grow its business and gun for net profits and a potential public listing.

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