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Lisa M. Given, Professor of Information Sciences & Director, Social Change Enabling Impact Platform, RMIT University

Why Meta's Threads app is the biggest threat to Twitter yet

Threads Twitter Inc. Meta Elon Musk Instagram Mastodon
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The launch of social media app Threads as a competitor to Twitter is a game-changer.

Meta, which also owns Facebook and Instagram, launched the new platform yesterday, ahead of schedule. Threads was welcomed almost immediately – especially by hordes of Twitter users that have watched in dismay as their beloved platform crumbles in the hands of Elon Musk.

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