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Benzinga
Benzinga
Business
Wayne Duggan

Why Merger Talks Between Electronic Arts And NBCUniversal Failed: Who's A Potential Buyer?

EA SPORTS NYSE Omar Dessouky Electronic Arts Inc Nasdaq Microsoft Activision Google

Electronic Arts Inc. (NYSE:EA) shares traded higher by 1.5% on a down day in the market on Tuesday following unconfirmed media reports that EA has been aggressively pursuing a sale of the company.

What Happened? On Friday, news outlet Puck reported that Comcast Corporation (NASDAQ:CMCSA) CEO Brian Roberts approached EA CEO Andrew Wilson with a proposal to merge Comcast's NBCUniversal subsidiary with EA. The deal reportedly fell apart over a disagreement on price, but Comcast was reportedly not the first company to hold discussions with EA on a buyout.

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