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Broadcasting & Cable
Broadcasting & Cable
Business
Alan Wolk

Why Mark Thompson's CNN Transformation Needs To Start With CNN.com, Not CNN Max (Wolk)

CNN CEO Mark Thompson

Back in 1980, when Ted Turner first launched CNN, he was fulfilling the classic unmet consumer need.

Turner wisely bet on the fact that there were millions of news junkies out there who wanted more than the currently available diet of morning newspapers, local news radio and network and local evening news programs were providing.

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