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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Why luxury brands bet on bags made of everything from apples to cacti

A black and white checkerboard Coach bag.
A black and white checkerboard Coach bag. Photograph: PR IMAGE

Would you pay £350 for a bag made from scraps of leather swept up from a factory floor?

The American fashion house Coach is betting on it as a new concept to lure the next generation of luxury consumers. This week it launched Coachtopia, a sub-brand that focuses on circular craft and features a variety of bags made from leather that was originally destined for landfill.

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