As you read this, planes full of roses are heading from east Africa and South America to almost every corner of the world. If you buy someone a rose this Valentine’s Day, it may be in the air right now or perhaps in a refrigerated warehouse in the Netherlands.
A huge logistical operation ensures those flowers are timed to be perfectly in bloom on the 14th. From flower farm to bouquet can take just a few days. In all, hundreds of millions of roses will be shipped internationally this week, and many will die before they can be sold.
