"Adidas does not tolerate antisemitism and any other sort of hate speech… the company has taken the decision to terminate the partnership with Ye immediately," according to its Oct. 25 news release. That statement conveyed a principled and admirable stance against the antisemitism shown by the rapper formerly known as Kanye West–a full two weeks after his extremely antisemitic tweet on Oct.10.
Yet Adidas waited much, much longer than other companies that cut ties with Ye. Even Ye’s own talent agency dropped him before Adidas. In fact, Adidas delayed so long that Ye taunted them on his Oct. 16 appearance on the Drink Champs podcast, saying "I can say antisemitic things, and Adidas can't drop me. Now what? Now what?"
