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Ashleigh Logan-McFarlane, Lecturer in Marketing, Edinburgh Napier University

Why keeping quiet about the family feud gave Brand Beckham a commercial boost

The ease and global reach of social media posts make them a fitting way to divulge secrets about a commercial dynasty – particularly when your parents are David and Victoria Beckham. In the days after Brooklyn Beckham took to Instagram to say he had cut ties with his A-list family, reactions from the world’s social media users took on a life of their own.

The Beckhams’ PR machine was largely silent on the matter, despite the size of the business empire. If sold, Brand Beckham’s combined businesses are worth an estimated £500 million. In 2024, David Beckham’s DRJB holdings (with business interests in media, marketing, endorsement deals and spirits) declared a US$92 million turnover, with Victoria Beckham Holdings family and beauty brands amassing close to £113 million.

Victoria also owns the trademarks to Brooklyn Peltz Beckham’s name and brand. This means that other businesses cannot use it to market goods or services. And it is alleged that a prenuptial agreement was signed before Brooklyn’s wedding to Nicola Peltz, whose family is worth around US$1.3 billion.

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