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The Times of India
The Times of India
World
TOI World Desk

Why Kate Middleton's Shaping Us campaign turned early childhood nurturing into a royal cause

The Princess of Wales visited a community classroom to engage in dialogue with parents and early years practitioners. She pointed out that she focuses on a particular topic related to public health that has become the cornerstone of her charity efforts. The engagement is a well-planned step towards long-term advocacy and aims to move beyond one-time charity sponsorships towards raising public health awareness. Although the traditional public service projects undertaken by royalty usually cover many different issues, this campaign seeks to raise public awareness about the particular field of developmental science that pertains to childhood.

This project has helped to create a consistent conversation among the general public on the issue of child development during the first five years. By constantly consulting with experts in the field, Kate Middleton was able to realise that early years development is one area that can benefit from this conversation.

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