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WEKU
WEKU
World
Se Eun Gong

Why K-pop's future is in crisis, according to its chief guardian

Bang Si-hyuk, chairman of HYBE, speaks during a debate hosted by the Kwanhun Club in Seoul, South Korea, on March 15. (Kim Hong-Ji/Reuters)

SEOUL, South Korea — South Korean pop has quickly grown into a global phenomenon, and its popularity seems to only expand. But a leading figure of the industry says K-pop "is in crisis."

Bang Si-hyuk, who chief produces the megahit group BTS, gave the assessment in a rare press conference last month. He said K-pop's business growth has slowed or even turned negative in some markets.

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