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The Guardian - AU
The Guardian - AU
National
Alyx Gorman

Why Jesinta Franklin is teaming up with a First Nations label – and donating her modelling fee

Buddy Franklin First Nations
Jesinta Franklin in a bikini standing by a tree on a beach
‘An iconic Australian face’ … Jesinta Franklin is the face of swimwear brand Liandra's Fruits of the Sea collection. Photograph: Simon Upton

The model and super-Wag Jesinta Franklin usually loans her face to multimillion dollar brands; but her latest campaign is with a small, independent designer. And she won’t make a cent from it.

Liandra Gaykamangu, a north-east Arnhem Land-based designer, said working with Franklin felt like “the stars are aligning”, but it was also a very natural fit for her sustainability-focused label, Liandra.

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