Either Cowboys owner Jerry Jones is trolling us, or he really wanted to confirm in his latest Netflix documentary that marketing and making money come before Super Bowl victories.
Not only did Jones want the younger generations to know that the Cowboys did, in fact, once play in a Super Bowl way back in the ’90s, but the first few episodes of America’s Team: The Gambler and His Cowboys emphasized how much Jones leaned on his marketing background to generate attention for the team. First of all, all the credit to Jones for thinking outside the box. He owns a franchise that is valued at $12.8 billion.
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