A miniature Trader Joe's tote bag that costs just $2.99 is once again causing chaos outside stores across the United States.
From New York to California, shoppers have shared videos of packed queues and sold-out shelves, while social media users debate whether the viral buzz is a clever marketing success, a collectable obsession or simply the latest internet phenomenon. The latest design, a pastel striped version released on 17 June, is the third consecutive annual release of the bag, and demand shows no sign of slowing.
