The Trader Joe's Everything But the Bagel seasoning has gained a tremendous global following, spilling out of US shops and capturing the attention of food enthusiasts worldwide. However, the product has become the target of an increasingly harsh crackdown in South Korea.
Trader Joe's, a renowned US grocery chain, introduced its Everything But the Bagel seasoning mix in 2017. After the flavour went viral in 2021, the brand expanded its line to include Everything But the Bagel-flavoured crisps. Social media influencers have since popularised the seasoning, showcasing it sprinkled on various foods, from bagels and fried eggs to soups and roast salmon. The seasoning also gained fame in East Asia, with Trader Joe's canvas tote bags becoming a fashion statement in Japan.
