Eagle-eyed viewers watching the Giro d'Italia will notice Jonas Vingegaard is wearing a red helmet that differs to the standard team issue yellow Giro helmets worn by his team
The two-time Tour de France winner’s new custom lid is part of Visma-Lease a Bike's partnership with Bygma – a Danish owned building materials supplier – which was extended before last year's Paris-Nice got underway. It sees Vingegaard wear the new red helmet throughout the season. The design is slightly different to 2026, with more red and less white on the helmet, but is still Bygma-branded.
It also means he will become the second rider on the team to wear a special helmet, with Wout van Aert sporting a Red Bull branded helmet as part of his personal sponsorship deal with the energy drink company.
"It is a great honor to have Bygma as a personal and team partner," Vingegaard said in a press release announcing the deal extension with Bygma last year. "Their support means a lot to me, and I’m excited about this unique collaboration. The helmet represents more than just a design—it’s a symbol of our shared values and heritage."
The new design is still made by Giro, and it still carries the same sponsor logos as the rest of Vingegaard’s teammate's helmets. The only difference is the colours on Vingegaard’s lid.
According to Visma-Lease a Bike, the new helmet introduces a "fresh and collaborative approach to partnerships in professional cycling".
"We are incredibly proud that Bygma dares to take this step towards a customized helmet with us. It is a testament to Jonas' roots and unique position in cycling. We are excited to see this unique partnership come to life on the road," Jasper Saeijs, the team's Chief Business Officer, said.
"Jonas also embodies many of the values we cherish at Bygma—hard work, determination, and a commitment to excellence. His achievements inspire many, and we are excited to support him," Bygma CEO Michael Madsen added.
Last year, Vingegaard wore the special helmet through the whole season, finishing second at the Tour de France, and winning the Vuelta a España.
