HubSpot is set to acquire Dashworks an AI startup that focuses on AI-powered workspace search. With this acquisition, HubSpot is trying to strengthen its AI offerings, particularly its Breeze Copilot, by integrating deeper search and reasoning functionality.
No financial details of the deal were revealed. However, the acquisition will allow HubSpot to improve how go-to-market (GTM) teams access and use information across various platforms. Dashworks’ technology specializes in connecting multiple unstructured data sources, from internal documents to third-party apps, and allows natural language search. This aligns with HubSpot’s goal of giving every GTM team member an AI assistant capable of answering context-rich questions.
