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Advnture
Advnture
Alex Foxfield

Why is Arc’teryx so expensive? A close inspection of the premium Canadian brand

Arc'teryx Gamma Lightweight Hoody logo.

Canadian performance wear specialist Arc’teryx has become one of the most revered outdoor brands in the world, successfully garnering a reputation for quality mountain wear and developing a following in the world of fashion too. Thanks to the gorpcore movement, you’re as likely to see an Arc’teryx puffer at the mall or in a music video as on the slopes. But why is Arc’teryx so expensive?

Make no mistake, Arc’teryx kit is mostly designed for – and inspired by – the mountains. The brand calls the Coast Mountains of Western Canada home. It’s a range of staggering, snow-covered peaks, breathless wilderness regions, unexplored lines and unclimbed summits. This adventurer’s playground is perfect testing arena for the brand’s latest gear and Arc’teryx have an army of athletes and ambassadors on their roster. After all, the brand started life as a climbing gear company obsessed with improving what was on the market at the time.

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