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Mangeet Kaur Bouns

Why Investors Are Buying Salesforce Instead of Apple

AAPL CRM Apple Salesforce Mangeet Kaur BounsMangeet

In this piece, I evaluated Salesforce, Inc. (CRM) and Apple Inc. (AAPL) and listed various reasons why CRM is attracting more investor attention.

Cloud-based software company CRM operates customer relationship management software and applications. The company reported outstanding results for the fourth quarter and full fiscal year 2023. “For the full year we delivered $31.4 billion in revenue, up 18% year-over-year, or 22% in constant currency, one of the best performances of any enterprise software company our size,” said Marc Benioff, CRM’s Chairman, and CEO.

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