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Marie Claire
Marie Claire
Lifestyle
Bobbi Brown

Why I Left My Own Billion-Dollar Brand

A split image of the memoir cover still bobbi and a photo of the author and makeup artist bobbi brown.

In her memoir, Still Bobbi, bestselling author, makeup artist, and founder of her eponymous beauty brand and Jones Road Beauty, Bobbi Brown reflects on how she embraced her own potential to become a beauty industry titan while raising a family. The excerpt below from Still Bobbi, out September 23, reflects on the challenges she faced in her final years at Bobbi Brown Cosmetics, before the parent company Estée Lauder asked her to step down from her role as Chief Creative Officer in 2016.

Everything was great...until it wasn’t. It took me a while to notice things were changing. My beloved magazines were struggling to survive. The editors, photographers, and magazines I loved were being elbowed out by Instagram influencers and YouTube tutorials. These changes I could live with. I had spent my life adapting.

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