Samsung's The Frame is such a genius idea, it's no surprise to me that other TV brands are starting to follow suit, creating their own 'art' TVs with matte screens that stop your screen dominating the design of your space.
However, I had only ever seen Samsung's The Frame TV, in real life or in pictures, mounted on a wall — so I assumed it wasn't, really, for me. I often feel I've got an aesthetic aversion to wall-mounted TVs, especially when they're huge, and while The Frame design stops it from being the most imposing screen in the land, it's still a lot of eye-level real estate that a TV takes up.
