Think about Audi in motorsport and you think about winning. Few marques are as accustomed to the taste of success as the German brand with the four rings. Audi's crowning achievement of 13 overall Le Mans 24 Hours victories in 18 attempts are a not-so-subtle reminder of its pedigree. Sooner or later it also found success in other high-profile disciplines it has taken on, whether that be the Dakar, WRC, Formula E or DTM.
It should therefore not come as a surprise that when Audi announced its entry into Formula 1 as a fully fledged manufacturer, it was never going to commission such a huge investment - at the unfortunate expense of its other factory programmes - to make up the numbers.
