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Broadcasting & Cable

Business

Jack Reid

Why FAST and Antenna Users Are More Likely to Subscribe to (and Quit) SVOD Services

FAST Hub Hub Entertainment Research Entertainment

Family watching TV.

Discounting the notion that only poor folks use free FASTs and OTA television, a new report by entertainment data analytics firm Hub Entertainment Research indicates that viewers who use free, ad-supported streaming also tend to pay for multiple subscription streaming services

According Hub, around 70% of all FAST users subscribe to three or more SVOD services, including Netflix, Hulu or Amazon Prime Video.

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