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Autosport
Autosport
Sport

Why F1's 2025 livery launch event will be an important litmus test

Back in 2019, Formula 1 bosses held a season-opening event in Australia to kick off the new campaign. All the drivers attended the show that was held on a big stage in Melbourne’s Federation Square, which incidentally was free, and it was a standout success.

For whatever reason, it was never repeated - presumably due to the lack of fans at the opening races in Bahrain and Saudi making it much of an event.

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