When Londoners book a hotel in the city, we want to stay somewhere that feels like the pied a terre we would have if we were rich. This is the opposite of what non-Londoners look for in a hotel in the capital — they want to feel like they’re on holiday. We want to feel like we belong.
To me, this explains the appeal of Home House: a member’s club and hotel frequented by Londoners, former Londoners and wannabe Londoners (all of which I have been and have now wound up in Soho).
