If you’ve tuned into #RecipeTok or sought out an easy meal idea on Instagram of late, then there’s no doubt you’ll have been served a FitWaffle recipe. A former personal trainer, Eloise Head started sharing her recipes in lockdown, as she wanted to keep up her passion for food photography. Fast forward to 2025 and her Fitwaffle channels have became a runaway success. Head boasts 5.8 million followers on TikTok and 1.8 million on Instagram.
“I wanted to post recipes that were really easy for people, because I think — especially with baking — people are put off by long ingredient lists and complicated recipes. Baking doesn’t have to be intimidating — that’s why my channels blew up,” recalls Head.
