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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Why even celebrity kids have stylists now

Kim Kardashian, right, with daughter North West at a Jean Paul Gaultier show in July 2022.
Kim Kardashian, right, with daughter North West at a Jean Paul Gaultier show in July 2022. Photograph: Pierre Suu/Getty Images

For most parents, dressing their newborn baby includes thinking about whether they’ll be too hot or too cold, whether the clothing is easy to put on (think zippers, not poppers), and whether it’s made from a material that can withstand a bit of reflux.

Celebrities have a lot more to contemplate, though, with chats about branding starting long before the weaning process – and brand deals even happening from conception.

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