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Ryan Dabbs

Why don't Chelsea have a sponsor for their new kit?

Chelsea Three EPL NIke The Chelsea Supporters Trust

Nike New Chelsea home kit 23/24 why don't Chelsea have a sponsor for their new kit

Chelsea have released their new kit for the 2023/24 season without a front-of-shirt sponsor, leading many fans to question exactly what's going on.

Tapping into a '90s theme, Nike have implemented an iridescent Chelsea crest and Swoosh on the new home kit, keeping the kit minimal to allow the players to do their talking on the pitch.

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