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Evening Standard
Evening Standard
Sport
Seren Morris and William Mata

Why does Chelsea’s new kit have no sponsor?

Chelsea Three Chelsea FC Football Stakecom

Chelsea have kicked off their 2023-24 season with a draw against Liverpool but had the novelty of playing the match without a shirt sponsor.

The west London side are one of the most marketable clubs in the world, despite their underwhelming 2022-23 season. But, as of Monday, their 1990s-inspired blue kit remains without a name beyond their crest and the swoosh of manufacturer Nike.

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