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International Business Times UK
International Business Times UK
Marie Joy Toledo

Why Do People Line Up For Trader Joe's Tote Bags? The Surprising Reason Behind the Viral Craze – Plus How to Get One, Prices and Halloween Designs

Across the United States, long queues have formed outside Trader Joe's stores as shoppers rush to purchase the supermarket's latest limited-edition Halloween tote bags. The mini canvas totes, released on 8 October 2025, have quickly become a viral sensation on social media platforms such as TikTok and Instagram. Sold for just approximately £2.24 ($2.99), the bags are available in limited quantities, prompting early-morning queues and sell-outs across major cities including Los Angeles, New York and Chicago.

Scarcity and Social Media Fuel the Craze

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