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The Independent UK
The Independent UK
Ella Walker

Why do Christmas adverts really send us all so mushy?

Many of us love relatable adverts that tap into that feelgood sense of community (Alamy/PA) -

Some people say it’s not really Christmas until you’ve heard Fairytale Of New York by The Pogues on the radio, had your first Quality Street of the season, or even put your tree up.

For others, it starts when those gorgeous, red Coca-Cola trucks haul ice-cold bottles through the snow to the tinkling sound of “The holidays are coming, the holidays are coming!” And that’s usually in early November now.

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