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The Orange County Register
The Orange County Register
Lifestyle
Fielding Buck

Why diners bought into Mexican Pizza and Happy Meals in 2022

Mexican Pizza CHAIN Chili McDonald BJ Novak Christopher Thornberg Taco Bell Tim Hollingsworth

This past year had the taste of nostalgia.

From Taco Bell’s revival of Mexican pizza to McDonald’s “adult Happy Meals,” restaurants were promoting the past in 2022.

Mexican Pizza was a permanent menu item until Irvine, California-based Taco Bell withdrew it in 2020. Fans clamored to get it back, inspiring a social media campaign that lasted for months and included influencers such as Doja Cat giving it a shoutout on the main stage of the Coachella Valley Music and Arts Festival in April. Dolly Parton got in on the act, appearing in “Mexican Pizza: The Musical” on TikTok.

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