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International Business Times UK
International Business Times UK
World
Rohit David

Why Did Novo Nordisk Pull the Plug on Hims Collaboration?

Novo Nordisk ended its partnership with Hims & Hers on 23 June 2025, (Credit: Hims House X Profile Photo)

A significant deal on weight loss drug collapsed in less than two months of its commitment, sparking a spat between Danish pharma giant Novo Nordisk and US telehealth platform Hims & Hers Health.

In April 2025, Novo Nordisk and Hims & Hers Health announced a partnership to make the weight-loss drug Wegovy accessible through Hims' platform at £479 ($649) per month and less than two months later on 23 June 2025, Novo abruptly terminated the collaboration, sending Hims' stock plummeting nearly 35 percent.

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