Burger King UK has launched its most premium burger to date, The Wagyu, which features British wagyu beef and a selection of higher-end ingredients. The chain is positioning the product as an indulgent alternative to its traditional offerings at a time when competition in the UK's fast-food sector is intensifying.
To promote the launch, the company has teamed up with celebrity chef Gordon Ramsay. The partnership is designed to draw attention to the new burger while underlining Burger King's long-standing identity built around flame-grilled beef.
