Vail Resorts recently announced prices for next ski season’s Epic Pass and Epic Pass Local, which are now on sale for $909 and $676, respectively. That’s an 8% increase compared to the season prior for unlimited access to some or all of Vail’s skiing destinations. But for folks who plan to ski five days or more at Colorado’s biggest resorts, that’s about as cheap as it gets.
According to the National Ski Areas Association (NSAA), daily lift tickets in the Rocky Mountain region have increased from an average price of $97 in 2013 to $197 in 2022. That figure aggregates prices from Colorado, New Mexico, Utah, Wyoming, Idaho, and Montana.
In other words, skiers who don’t buy passes in advance pay significantly more than those who do, especially if they buy them on busy days. That’s because more resorts have embraced the idea of dynamic pricing on daily tickets, meaning the cost at the box office window fluctuates depending on consumer demand and other factors. While the practice isn’t new, it has become more widespread thanks, in part, to pandemic restrictions that forced resorts to limit crowds.
