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Creative Bloq

Technology

Matt Boffey

Why celebrity World Cup ads aren't always a good idea

World Cup Lamine Yamal Creative Bloq David Beckham Erling Haaland Gary Lineker Memory Adidas

Man sitting in makeup chair with make up artist.

For its World Cup campaign, Visa's signed the bloke who played Ted Lasso. Building on his on-screen role as football's most famous fictional coach, Jason Sudeikis is tapping it in next to Lamine Yamal and Erling Haaland.

Meanwhile, Adidas is also fielding Lamine Yamal, alongside Jude Bellingham, with Timothée Chalamet and Bad Bunny as the double-pivot – and David Beckham and Zinedine Zidane bringing some age and experience to their camp.

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