The Hollywood-food crossover prevails as more celebrities flock to announce new cookbooks, lines of cookware and ghost kitchens nationwide. Take for example Stanley Tucci’s latest GreenPan Cookware collab, Chrissy Teigen’s array of swanky yet efficient cookbooks, Pauly DelVecchio’s (a.k.a. DJ Pauly D from MTV’s “Jersey Shore”) Italian Subs and Selena Gomez’s line of Our Place multifunctional cookware. The list offers just a taste of how vast celebrity-food partnerships have become in recent years. And it underscores the trendy business venture’s place in pop culture, especially as countless celebrities are now launching their own food, drinks and snacks.
“What does a celebrity actually know about making a good cookware set?” asked Bon Appetit’s Megan Wahn. “What the heck does it mean if you’re the chief creative officer of a beverage company? What does a singer know about making hot sauce or granola?”
