For a few months, Adobe's proposed merger with Figma was the one of the design industry's biggest corporate news. That deal might now be dead in the water, but this week a new takeover is making waves in the digital art world – Canva's purchase of Affinity.
We've long declared Affinity one of the best Creative Cloud alternatives. With one-off purchase models (fingers crossed those stay in place under Canva), the likes of Affinity Photo 2 and Affinity Designer 2 are popular choices for digital artists. But these are arguably 'pro' tools, making the merger with Canva – a platform ostensibly for inexperienced designers – somewhat surprising. And with the deal viewed by many as a clear (and feasible) attempt to take on Adobe, it could a shift in focus for Canva.
