The thrill of buying a new item of clothing fades after just four wears, a study has found.
The study by Oxfam of 2,000 adults revealed almost half enjoy shopping for brand new clothing – but the post-shopping glow doesn’t last long. More than 20 per cent admit the excitement of the item’s “newness” is fleeting, while 17 per cent start to question whether they actually like their new item once their shopping high subsides.
