Restaurant, cafe, takeaway and pub chains now have to include calorie counts on menus as part of a Government bid to cut obesity.
Information about the amount of calories in non pre-packed food and soft drinks must be displayed for customers. Smaller and independent businesses will not be affected, the new rules only apply to hospitality and food businesses employing more than 250 staff.
Calories will need to be displayed at the point of choice for the customer, such as physical menus, online menus, food delivery platforms and food labels.
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Public Health England's survey on calorie reduction found 79% think menus should be clear in stating the number of calories in food and drinks.
A Department of Health and Social Care spokesman said: “Obesity is one of the biggest health issues we face as a country and clear food labelling plays an important role in helping people make healthier choices for themselves and their families.
“We are all used to seeing nutritional information on products sold in supermarkets and displaying calorie information on menus can help us consume fewer calories when eating out or getting a takeaway. The regulations will also allow businesses to provide menus without calorie information at the request of the customer.”
But the measure has been met with negativity too. Tom Quinn, director of external affairs at Beat, said the eating disorder charity was “extremely disappointed”.
He said: “We know from the people we support that including calories on menus can contribute to harmful eating disorder thoughts and behaviours worsening.
“For instance, it can increase a fixation on restricting calories for those with anorexia or bulimia, or increase feelings of guilt for those with binge-eating disorder.
“There is also very limited evidence that the legislation will lead to changed eating habits among the general population.
“1.25 million people in the UK have an eating disorder, and sadly we know that the pandemic has contributed to more people than ever before needing support for these serious mental illnesses.
“Beat has continually asked the Government to consider the impact on people affected by eating disorders and to take an evidence-based approach when creating health policies.
“This should involve consulting eating disorder clinicians and experts by experience at every stage of the process.”
Below, PA News writer Imy Brighty-Potts explains what calorie counts actually mean.
What are calories?
A calorie is a unit of measurement for energy within food and drink. Calories are an indicator of the amount of energy in the food that your body can use to function. If you consume more calories than your body can use, energy becomes fat.
How many calories should you be having?
According to the NHS, the recommended daily calorie intake is 2,000 calories a day for women and 2,500 for men. However, if you are more or less active you may choose to alter this slightly.
Factors like your age, lifestyle, and metabolism may mean you decide to consume a different number of calories. If you workout three days a week and work in a very physical job, you may need to raise your calorie intake so that you have enough energy to function.
‘Good’ vs ‘bad’ calories
All food contains calories, but some foods are better for us than others. If there are 300 calories in five chocolate bars or 300 calories in a fruit salad, they are not equally healthy. All calories are not created equal and we need to look at the nutritional profile of the food as a whole. While being aware of calories can be a good first step in trying to improve your diet, the numbers on a menu will not be giving you the full picture.
What else can you look at?
You cannot know the full effect of the food you eat, just by looking at the amount of energy in it. Instead, if you want a bigger picture for health or weight loss reasons, it may be better to look at protein, sugar and carbohydrate content.
Micronutrients are also very important and when looking at calories you may often miss important vitamin and mineral information.
Pauline Cox, functional nutritionist for Wiley’s Finest sustainable fish oils, said: “An avocado would be considered a high calorie food, however its impact on our blood sugar levels is very low. It is a highly nutrient rich food with good levels of healthy fats.
“Understanding the impact food has on our blood sugars, insulin and metabolic health is crucial in helping to prevent chronic diseases that are driven by poor metabolic health.”
Will showing calories on menus help people live more healthily?
If someone is eager to lose weight or is concerned about their health, calories are a good starting point, but they are not a one-size-fits-all solution to the obesity problem.
Cox said: “Calorie counting can lead to weight loss. However, it may not result in sustainable weight loss and health. Too few calories can lower our metabolic rate. This is why many low-calorie diets often result in, over the long run, individuals gaining weight.
“As we restrict our calorie intake, our metabolism lowers to account for the fewer calories. Hunger ensues, satiety levels waver and over time we cannot sustain the deprived diet that is often low in healthy fats and can be nutrient-deficient.”
Could there be an impact on mental health?
Some mental health campaigners have been against the calorie count legislation with fears it will further perpetuate growing numbers of people developing eating disorders.
An estimated 1.25 million people in the UK suffer from eating disorders according to the charity BEAT, with calorie counting being a prominent symptom of these illnesses.
Cox said: “Having calorie counts on a menu sends out the wrong message to the general public. It suggests that it doesn’t matter what you eat, as long as it fits within a number. The prevailing narrative that we need to eat less calories is outdated and fails to acknowledge the increasing body of research that suggests what we eat and when is more important than the calorific value.”
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