When it comes to branding, setting your sights on Gen Z can feel like a fool's errand. With ever-shifting trends, a bottomless pit of social media platforms, and the continuous fight for cultural relevance, it's easy to believe that resonating with the digital generation is impossible – but for Tumisha Balogun, it's all a matter of perspective.
As the co-founder of social-first creative agency Tag, Tumisha leads with a passion for engaging younger audiences through co-creation, participation and cultural insight. To uncover more about the secret to reaching new gen audiences, I caught up with Tumisha to discuss what brands are getting wrong, the value of a social-first strategy and the key to creating authentic work that speaks, rather than performs, to the new generation.
