When you’re scaling up a business, you need three things: money, customers, and talent. All of these things are influenced by good branding, so to give your startup the best chance of growing, it’s a good idea to have your branding down. Sadly, not all tech startups seem to understand what branding is and how it helps.
When I see tech companies at conferences, it’s clear which ones have invested in brand. They’re the ones that are attracting attention, that have a decisive and cohesive way of communicating what they do, how they do it, and how this can be beneficial to others.
