Travel and the internet are made for each other. Every day millions of travellers can select from millions of offers of hotels, flights, trains and much else, and purchase the product swiftly at a decent price.
Some intermediaries have created customer-friendly platforms that make it easy to select and book travel. On the railway, Trainline offers an excellent experience (in return for a fee). And for hotels, Booking.com dominates the market so comprehensively that it is the most successful travel firm in the world – today valued at £136bn (for comparison, that is seven times more than Europe’s biggest budget airline, Ryanair).
