The Board of Control for Cricket in India (BCCI) is reported to be wrestling with the question of what would be the best way to auction the media rights for bilateral cricket in the 2023-2027 cycle. The choice, if reports are to be believed, is between a closed process and an open e-auction.
The BCCI's own experience with the auction of IPL rights last year should provide a clear pointer to the answer. On that occasion, it resorted to e-auctions and ended up earning close to Rs 48,400 crore, a three-fold jump from the previous auction. A logical question to ask would be- why change a process that has worked so well for you so recently in the past?
