‘It’s diabolical because if I put my prices up people are going to stop coming to my shop,” says Bally Singh, owner of Hooked Fish and Chips about the hard decisions as high energy and food costs threaten his business.
Singh’s fish and chip shop in West Drayton, in the outer suburbs of London, is one of 10,500 in the UK battling to keep customers happy as the cost of a meal, once as cheap as chips, soars, in grim lockstep with wider UK food prices which are climbing at the fastest rate since 1977.
